• It's difficult to remember/know the current state of a project
  • Keep notes of the work that has been done, what is left to do
    • Create a to do list first, then proceed from that to do list
    • Update the to do list as you notice things that should be/not be done

Process

• Determine what was worked on last time
• Determine what needs to be worked on now (priorities)
• Establish the current state of the project
  • Look at the state of tasks in the issues tracker
  • Ask others about the status of the project

• It's important to know what your goals are.
• It's important to understand why they are your goals.
• It's important to determine which goals are more important than others (goals priority).
• It's important to know which goals are dependent on other goals (goals decomposition and dependency).
• To reach a goal, you must first acquire the tools (knowledge, resources) to get to your objective.

• It's important to know when to drop/abandon goals.

• Sources of inefficiency

  • Repeating the same task without sufficient experience.

• Always try to figure out the most optimal path toward a goal

  • Observe others successful at achieving the goal you want to achieve.
  • Determine the differences between your state and theirs (what they know, what resources are available to them, etc.).
• How to determine when it is not possible to reach a goal at a given moment in time?
  • Not enough time available
  • Too costly
  • Dependencies not resolved/ready

• Company name
• Product name
• What problem we are trying to solve
• How we are solving it
• Why should you trust if vs our competitors
• List what it can already do
• List what we expect to be able to do
• Link to our bug tracker
• Subscribe to our mailing list
  • Become an alpha tester
  • Early access program

• Email to contact for any question

• A/B testing of the price

• Testimonials

• Full website

  • Packages/Pricing/Plans
  • Feature list

• On signing

  • Send an email to a small survey
    • Establish the price range people would be willing to pay
    • Establish the type of model they'd be willing to accept
    • Check what feature they're the most interested in
    • Check which feature they'd like to see in the future
• Events tracking
  • Seen sections of the landing page/
  • Mouse movement/heatmap/session recording (viewport + mouse position)

TODO

• Define the information you want to collect/know more about

Extracted from articles

• Unique Selling Proposition
• Hero shot
• Benefits of your offering
• Social proof

• Call-To-Action (single conversion goal)

• The headline should inform the user what the product or service is all about

References

• http://unbounce.com/landing-pages/7-elements-of-a-winning-landing-page/
• https://blog.kissmetrics.com/beginners-guide-to-landing-pages/
• https://blog.hubspot.com/marketing/landing-page-examples-list
• http://thelandingpagecourse.com/landing-page-101-intro/
• https://blog.crazyegg.com/2014/10/07/landing-page-essentials/
• https://blog.crazyegg.com/2016/03/18/6-laws-of-landing-page-optimization/
• https://www.codeinwp.com/blog/landing-page-basics-you-should-know/
• https://www.weidert.com/whole_brain_marketing_blog/bid/206472/7-basic-landing-page-guidelines-that-make-or-break-conversions

• Follow people on twitter to increase potential followers count (bidirectional relationship)
• Post on proper reddit channels
• Find websites where it may be appropriate to share the article
• Share article on instant messaging channels (irc, private slack)
• Get the opinion of specific people

• Produce content worth sharing
• Get feedback from peers
• Be vocal about your opinion
• Have expertise on what you share your opinion about
• Make yourself seen
  • Reddit
  • Twitter